With the ever expanding nature of the internet and digital marketplace, online connectivity through tablets and smartphones means that consumers are now more informed than every, and that online retailers are challenging brick and mortar stores in an unprecedented way. In order to keep up with the evolving business environment of today, many businesses might want to outsource SEO in order to attract new customers. Even though some of those more traditional companies might have marketing strategies in place they can still benefit from choosing to outsource SEO since SEO leads have a 14.6 percent close rate, which is much higher than the 1.7 percent close rate that outbound leads (like direct mail and print advertising) provide.

Since 9 out of 10 online adults make extensive use of social media, choosing to outsource SEO is not the only action a business should take in order to build a strong online marketing campaign. They might want to join the 30 percent of businesses, which is higher than the 28 percent in 2011, who outsource at least a portion of their social media marketing. Doing so can help businesses get the most out of their decision to outsource SEO by helping them build a well rounded and dynamic web presence.

In addition to electing to outsource SEO and social media strategies, businesses might also want to incorporate a great new web design into their marketing campaign. Every business has different needs so there is not likely to be one design that works for everyone. Some might want websites that are simple, clean, and easy to use, and others want a design that features lots of bold colors and graphics. Whatever the case, a great website can help businesses who choose to outsource SEO get the most out of their marketing strategies and set themselves apart from their competition, which, in the business environment of today, can prove to be very beneficial.

By 2016, Forrester Research expects online sales to grow from 7 percent to close to 9 percent of all retail sales. In order to keep up with that trend, many businesses might want to choose to outsource seo work. By deciding to outsource SEO, companies will be sure to receive content that helps them improve their place on search engine result pages. This can go a long way towards helping them build a larger, more loyal, customer base and thrive in the competitive business environment of today.