Since the term white label SEO methods is used by many firms, which are often differently defined, it can be confusing for a consumer who wishes to understand what they will be getting. The phrase white label SEO is actually a combination several different root words that have evolved into a contiguous grouping, since they are all related by the same initial starting point. Breaking down the term white label SEO into three different categories will help new users understand the hidden meaning behind this phrase.

Search engine optimization is the driving force behind white label SEO practices and has been in a developmental phase since its inception during Internet 1.0. Creating a higher relevance, in the old days, would consist of using any means necessary and if nefarious methods were used, they would be justified by higher revenue. It was not until search engines took it upon themselves to clear their results of this material and accept only high quality material that would be present. This created two different branches of marketing that would further divide in the future.

The two different groups differed by a symbolic hat, which is the first word in white label SEO. A white hat method was the acceptance of these new guidelines and practiced an ethical and high quality approach. However, a black hat method refused to conform to these mandates and continued mass producing content only to have it continuously suspended from search engines. Creating a balance is extremely difficult and this feud on ethics still rages across the Internet. For consumers who are looking for only safe relevance boosts, white label SEO methods will be essential.

The privacy offered to clients through white label SEO is determined by the explicit contract that will be signed when buying the services. Private label marketing firms pride themselves on protecting the information of their clients and refuse in most cases to even acknowledge that they are working with anyone in particular. This privacy was hugely important when the first round of suspensions and reduced rankings where handed out by search engines. Creating methods to hide this relationship has advanced to resellers who are outsourced to produce the content required by a marketing firm.

While white label SEO marketing is the current form of acceptable search engine optimization available on the open market, it is considered to be a placeholder for the next term that comes around. Creating new ways to improve the revenue generation for a client has become an obsession for most online marketers and new methods are being developed that integrate the new tools that are becoming available throughout the Internet.