SEO consultants face a hypercompetitve environment. Thousands of consultants vie for business every day, a number that grows faster than available potential clients. Large corporate marketing departments have access to sophisticated SEO software and highly trained personnel, which can crowd out your client’s products. In such an environment, you need an edge with SEO resellers.

How does an SEO reseller program work? Let’s say you are a consultant, and you have developed an SEO strategy for your clients. As noted, you probably have a hard time generating that data by yourself. You may chose to outsource SEO needs to an SEO reseller program, which generate data and analysis for you. This allows you to determine how your clients’ websites are performing, and how to adjust your plan going forward.

SEO reseller programs can maintain confidentiality through private label SEO, or white label SEO. Private label SEO refers to branding all data from the SEO reseller plan as your own. All reports, summaries and even Internet dashboards have your brand name, and the SEO reseller program does not appear on it. This allows your to spend time with your clients, allowing him to craft SEO strategy and review SEO benchmarks.

Ultimately, an SEO reseller program saves you time and money. SEO analytic software can be expensive, and is oftentimes developed in house. Once you have the software, you still need to spend time gathering and manipulating the data, and turning it into reports your clients can read. This can consume man hours. You could hire an employee to help, but this can be very costly. Outsourcing SEO saves you money with economies of scale.

An SEO reseller program allows you to outsource SEO data collection and analysis in an efficient, confidential manner. This means you spends less time and money generating data, and more time providing customer service and growing your business. This not only enriches the client of the SEO reseller program, but also creates a more efficient consultant ecosystem over time.